Authentic and Adaptive Leadership
In this episode of Impact Teams Radio, Tony interviews Mark Miller, Vice President of Marketing at Emergenetics International. Mark has 10 years of branding, marketing, communication and leadership experience in agency, consultative and client side environments under his belt. He is also very skilled in creating and executing strategic marketing initiatives based on extensive market research and tied to metrics and business objectives.
Episode 24 talks about the ways to best communicate the value of people in the company’s bottom line. Mark says the biggest factor in a company’s success is maximizing the way that their people are working together to produce optimum results. Mark also explains that to be a successful marketing staff, you have to put your mind into your consumer or client’s position to understand their needs.
Mark believes in the value and the impact of a simple idea that resonates with your team and your consumers. Being able to convey this simple idea and make your team or consumer believe in it is a sign of being an authentic leader. Mark also pointed out that
He says that these 2 core values of a leader are important to promote a culture of success to the team.
In this episode, Tony also explained the sustainability of an idea is the key to producing positive results in any project or undertaking that a team or company embarks on. Tony emphasized that people should not stop on the production of ideas but to see through it by making sure that the execution of the idea presented is done properly. Mark also pointed out that as a leader, you have to constantly revisit the execution process to make sure everything runs smoothly. Listen to this week’s episode to get more tidbits on authentic and adaptive leadership.
Mark’s Article on Virtual Teams